🪴 Highlights from 2024

Last week we looked at what are the key factors shaping startups in 2025, but what should be the takeaway from 2024?

One way to answer this is to look back at some of our favourite reads of the year.

So this week I’m revisiting a few things:

• Our readers’ favourite Founders’ Fuel posts of the year

• My favourite posts from others that I added to my reading list during the year (and to our private community — if you want access, reply “slack” to this email and I’ll add you)

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🪴 From the Founders’ Fuel archives

These were some of our top performing issues this year, in terms of feedback from you guys. It’s a mix of growth, marketing, fundraising and leadership topics.

I removed all the paywalls on these, in case you missed them and are not a premium member yet.

• Making your next hire count

• Never feel like an impostor again

• The ultimate founder playbook for the 1%

• What is GOOD and GREAT retention?

• Learn in public

• How to raise funding with no product

• Hiding your startup might kill it

✨ From Oliver’s reading list

Anytime I find a great article I save/post it on the slack channel for you guys to check it out later.

Here’s a small sample of my favourites from this year.

• The no-budget marketing strategy every founder needs

• The Michael Scott theory of social class

• "If you're running a business today, you have to be a creator…"

• The ultimate guide to homepages

• 9 out-of-the-box pricing page strategies to try

• Steal these brilliant growth tactics

• How VCs evaluate startups

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