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- How Do You Know You Achieved a Product-Market Fit?
How Do You Know You Achieved a Product-Market Fit?
from a perspective of really smart people
Oliver Stafurik
August 08, 2024 • Estimated Reading Time: 2 minutes
Happy Thursday everyone!
Each founder’s greatest desire is achieving a product-market fit (PMF) as quickly as possible. However, when you ask a founder about definition of their PMF and how they got there - you get many different stories.
“The only thing that matters is getting to product-market fit.”
This creates an aura of uncertainty surrounding PMF. Many founders are not sure what to look for and how to determine whether they achieved PMF. We change that.
Today at glance:
Tool → Vanta
System → Achieving a pre-product PMF
System → Achieving a post-product PMF
Links → Guides for finding product-market fit
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What to look for in a pre-product stage
1. People are willing to pay for it now
Nothing will be a better signal of interest and PMF if you can get people to put down money before you have a product
2. Building an engaged community
We take most of the money that we could have spent on paid advertising and instead put it back into the customer experience. Then we let the customers be our marketing.
A satisfied customer is the best business strategy of all.
What to look for in a post-product stage
1. Retention
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