Is Employee generated content the new UGC?

Employee-Generated Content (EGC) — might just be the new User-Generated Content (UGC) for startups.

• 💰 It’s budget-friendly

• 🔨 It helps attract talent

• 👩 It makes the brand more relatable

• 📕 It gets people invested in the company’s journey

and much more..

Today at a Glance:

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Is employee generated content the new UGC?

Generating over 1 million impressions on LinkedIn every month was never easier.

And it costs you… absolutely nothing.

The big secret? Employee-Generated Content (EGC).

EGC leverages something you already have — your founders and your team. Not some fancy marketing agency or big-budget ad spend. It’s cost-effective, genuine, and powerful.

Every time one of your employees shares a post, a story, or even just a photo, it puts your brand in front of their entire network. It’s free reach. Think about it: content created by employees gets 8x more engagement than content shared directly from your company. That’s not a small bump — that’s a tidal wave of attention.

This type of content feels real because it is real. It’s authentic, personal, and relatable.

People trust other people. They don’t trust logos and slogans.

When your team talks about their experiences — what they’re working on, how they’re growing — it humanises your brand. It shows that your company is made up of actual people who care. That’s something billboards and fancy ad campaigns just can’t do.

EGC doesn’t just build awareness — it builds connection. And when you’re a startup, building a community of believers around your brand is everything.

Additionally, it’s an incredible recruitment tool.

Potential hires are more likely to want to join a company where they can see real, happy people sharing their genuine stories. It’s an inside look at your culture. And let’s be honest, that beats any shiny recruitment ad you can buy.

Your employees are already telling your story — so why not make it part of your strategy?

At the end of the day, EGC brings people into your story. It invites them behind the curtain, making them feel like part of your journey. That’s something traditional marketing can’t replicate.

The next time you think about how to stretch your marketing budget, remember: your team is your best asset.

And they’re already sitting right beside you.

Execution gap

90% of startups fail. But why is building a startup so hard?

Introducing the Execution Gap — the gap between having a great idea and turning it into a scalable, successful business.

Research shows: Most founders struggle not because their idea is bad, but because they fail to execute it properly. They underestimate time, resources, and market challenges.

The main reason for this is the planning fallacy — our tendency to be overly optimistic about timelines and complexity.

It’s like thinking you can build an entire product in 3 months, but then finding out it takes twice as long once you’re knee-deep in development.

So, what can founders do to avoid this?

Test, validate, and iterate early.

Build MVPs, get real-world feedback, and adjust before scaling. The faster you validate, the fewer costly mistakes you’ll make later.

Next time you're mapping out your startup roadmap, remember the Execution Gap. Focus on small, actionable steps and constant iteration — that’s the key to scaling successfully.

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