Should founder lead a sales department?

Productive Thursday everyone,

One of the biggest mistakes I see founders make over and over again is rather than doing sales themselves they just outsource it to first person willing to do it.

Understandable. Sales make us uncomfortable - especially if you haven’t done them before (first-time founder). Sorry to break it to you, but sales are one of the only two responsibilities of a company.

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Anything that’s not building the product or selling it, is a big waste of time for early founders. Either you focus on getting users, or if you can’t get any — improve your product.

When you break down founders’ responsibilities — most of that job description are sales:

• Getting customers to buy your product

• Fundraising (pitching a compelling idea that invokes a huge FOMO in investor’s brain, leading him to jump on your hype train to Wonderland)

• Showcasing your company’s benefits for potential employees

All these are sales. You better get good at them if you want to increase the chances of your success.

Here are the main benefits of founder-led sales:

Founders have a unique advantage when it comes to selling

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