Is This The Simplest Framework for Exponential Growth?

Startups are often strapped for resources while facing an endless list of growth experiments.

So, how do you prioritise effectively?

This simple framework provides a scalable way to approach growth challenges.

Today at a Glance:

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The Simplest Framework for Exponential Growth

Limited resources and endless possibilities mean every decision on where to allocate time, money, and effort needs to be strategic.

In today’s fast-paced environment, creating a sustainable, repeatable model for growth is essential to ensure long-term success.

Here’s how it works:

F: Flywheels over Funnels

Funnels drive linear growth. Flywheels, on the other hand, take highly engaged users and turn them into advocates who publicly build on your product.

Companies like Slack and Notion excel at turning users into vocal supporters by offering intuitive, collaborative platforms that users feel compelled to share.

U: Users

Find your PIC — Persona, Intent, and Channel.

Understand who your users are, what problem you’re solving for them, and where they hang out. Aligning these three factors is key to creating effective, targeted experiments.

E: Experiments

Growth comes from testing.

Test existing channels to optimize them and explore new ones to expand reach. Run short, measurable experiments with clear goals. The key is to learn quickly and iterate.

L: Learnings

Experiments that fail still generate learnings, which are vital for creating playbooks that fuel repeatable growth.

Over time, growth teams should be able to predict outcomes with increasing accuracy.

By following the F.U.E.L. framework, your growth strategy becomes less guesswork and more about repeatable success.

The best marketers don’t sell features, they sell experiences

The secret sauce is..

..to make the technology as simple and as relatable as possible.

Steve Jobs was undoubtedly the greatest marketer in the world at one point.

When he introduced the iPod, he didn’t lead with specs like "8MB of memory." Instead, he said, “1,000 songs in your pocket.”

With that one line, he instantly painted a clear, relatable picture for users. It wasn’t about the technology — it was about what the technology meant for your life.

That’s the essence of marketing done right: focusing on the value you provide, not just the features of your product.

People don’t care about the size of the hard drive or how fast the processor is. They care about how it fits into their lives, solves their problems, or makes them feel.

So, next time you’re marketing your product, ask yourself: are you selling features or are you selling the experience?

As Jobs showed us, when you speak to what really matters to people, your product becomes more than just a tool—it becomes a part of their story.

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